The All-Day Protein Pack

You've heard the number's changing. Recent research on athlete protein needs puts the target closer to 0.9 grams per pound of bodyweight, not the old 0.7 rule most of us grew up on. For a 160-pound athlete, that's 130 to 145 grams a day — more if you're over 40. Here's what most athletes don't realize: hitting that number has less to do with one big shake and more to do with how often protein shows up in your day.

The All-Day Protein Pack is a 7-format protein pack built to put real protein in your hand every 3 to 4 hours, whatever you're doing when hunger hits.

Seven Formats, Zero Excuses Bar, brownie, jerky stick, clear drink, and shake packet — protein finally fits your day instead of the other way around.

Nearly 90 Grams, Spread Out On Purpose Across all seven servings, you're looking at close to 88 grams of combined protein, delivered in small, digestible doses instead of one overwhelming scoop.

A Built-In Leucine Trigger The Ascent Whey packet alone carries the fast-digesting hit your muscles need to actually start rebuilding.

Your muscles don't rebuild just because you ate protein — they need enough leucine, the amino acid that flips the switch on muscle repair, in one sitting. That trigger dose is roughly 2 to 3 grams, and whey protein delivers it fast and efficiently. That's why this pack leads with a 25-gram whey packet, then backs it up with amino acid, dairy, and plant-based options so your muscles keep getting rebuilding signals all day long.

Space it out: Grab one item every 3 to 4 hours instead of stacking protein into one or two meals.

Lead with whey: Save the Ascent packet for right after training, when your body is primed to use that leucine hit.

Keep it mobile: Toss the beef stick and Clear Protein+ in your bag for the hours when a shaker bottle isn't realistic.

It's the same spread-it-out approach coaches recommend to marathoners and cyclists trying to hit 140-plus grams a day without living on protein shakes.

Stop trying to catch up on protein with one giant scoop. Spread it out, all day long.